Patanjali jeans ..

New Delhi: Patanjali Ayurveda, headed by Yoga Guru Baba Ramdev, has entered the recently branded clothing business. 'Pradhan' brand unveiled. Baba Ramdev said that there is a target of about Rs 1,000 crore in the next financial year. There are three brands named Livefit, Astha, and Samsark under Paridan.Patanjali jeans

"We are setting up a 100-story network of 500-2,500 square feet area this year. In the next financial year, 1,000 crore turnover targets. We are making efforts to make these available online by the next year, "Ramdev said. By the end of 2020, we have set up a total of 500 stores, most of them in franchise mode. Sanskar brand is a totally male dress range, women's wear under the brand name, sportswear and yoga wear. Patanjali jeans

Compete with MNCs

Ramdev said he would compete with multinational corporations like Adidas and Puma, with the help of their brands. He said the range of price range is 30-40 percent cheaper and is meant for the general public. Head of the Patanjali Apparel business head, KEEM Singh, said that three brands will be available at the same store, which will be available on the basis of availability of land, demand, and demand. Patanjali jeans

Ramdev said that the typical segment of the branded segment is only 10 percent of the textile sector and the remaining 90 percent belong to the unorganized sector. There are not so many Indian brands in the world. "Our objective is to make the general public proud of the national brand of clothes," he said. Patanjali jeans

Artificial Jewellery

Ramdev said that there will also be artifacts for art jewelry and wedding ceremony under Parayan brand. Patanjali jeans range Rs. Starting from Rs 500, the shirts cost Rs. 500-1,700 series. At present, we are sourcing the vendors from 90 vendors across the country and encouraging small medium-sized enterprises. Patanjali jeans

It is going to be the ninth venture for Patanjali, which is already engaged in herbal Ayurvedic, natural products, cosmetics, personal beauty products, animal feed, biofertilizers, dairy products, and packaged water. In the recent past, Patanjali has expanded its operations significantly. In the last financial year, GST has been reduced to Rs 12,000 crore with a slight increase in the backdrop of GST. The company's turnover of Rs 10,561 crore in 2016-17. This is 111 percent higher than the previous year.


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